Zemanta is a platform for assisted on-line content production for any web user. A blog, an article or a web page is fed it into its system which then recognizes the content and returns suggested images, smart links, keywords and relevant related stories from the Internet. It can be referenced from a user's preferred content publishing platform through a plug-in. Zemanta was launched in 2007 after being chosen as a winner of Seedcamp 2007 and receiving $100,000 in seed funding. Zemanta brings the power of programmatic advertising to content ads. With Zemanta, marketers can amplify and optimize their content marketing distribution efforts. Focused exclusively on content ads, the form of native ads that uses content as the ad creative, Zemanta is able to distribute your marketing content to any audience and any publisher. Zemanta's programmatic advertising platform organizes your marketing content, formats it dynamically, promotes it across the range of content ad networks, optimizes your distribution so you pay for the performance and results you need, and aggregates the entire campaign, no matter how many distribution sources, into a single reporting dashboard. Zemanta's platform manages your content marketing distribution campaign, tests creative, and adjusts bids to ensure you meet your Content Marketing goals. Zemanta combines technology and service to increase the ROI for your existing Content Marketing campaigns.